*sigh*

Posted: March 28, 2011 in Bodies, Capitalism, Gender, Pop Culture
Tags: , ,

TW – sexual harassment and non-consensual objectification.

Apparently it’s National Cleavage Day on Thursday. Created by Wonderbra and originating in South Africa, it is held at the end of March/beginning of April. Let’s hand over to Wikipedia for some illumation, hey? (Woman throughout this post stands for woman-identified person, and occasionally female-assigned person if said person is being taken for a woman by society at large and ‘people read as women’ is implicit in the context.)

‘According to Samantha Paterson, the brand manager for Wonderbra, the National Cleavage Day is started according to a design to solemnise women’s independence and power in all facets of life, from their careers to their relationships to their own destiny. Anita Meiring, public relations consultant for Wonderbra, explained the event. “It is a day for women to realise that their cleavage is something unique and that they should be proud of it.” Paterson explained “It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men”. She also explained “It gives men a legitimate reason to stare at boobs.”‘

So women’s independence and power in their careers, relationships and destiny should be celebrated with cleavage? OH YES I FORGOT IN THIS FUCKED UP SOCIETY WOMEN’S ONLY VALUE IS THEIR SEX APPEAL. Sure women can be proud of their cleavage – OR LACK OF IT – but we don’t need a capitalist, objectifying day devoted to it.

And it’s a while since I’ve done some quality debunking – actually it isn’t, but never mind – so let’s get going on those last two abominable sentences. Paterson explained “It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men”. IT’S CALLED HARASSMENT AND OBJECTIFICATION. Also, all women are beautiful, all the time. This is not the sole indicator of their worth. All women are also worthy, and human, all the time. AND ALL WOMEN DESERVE FREEDOM FROM SEXUAL HARASSMENT AND NON-CONSENSUAL OBJECTIFICATION. She also explained “It gives men a legitimate reason to stare at boobs.”‘ THERE IS NO LEGITIMATE REASON TO NON-CONSENSUALLY STARE AT BOOBS. AND NOT EVERY WOMAN WITH A CLEAVAGE WANTS THEIR BOOBS STARED AT. Talk about legitimating harassment! And heteronormativity! Not all men want to stare at boobs! Also, some heterosexual men are not assholes who HARASS WOMEN.

I’m also annoyed because it’s the SAME FUCKING DAY as Transgender Day of Visibility. GREAT. Because I just KNOW that any discourse will be taken up with cleavage, and there will be no thought given to non-cissexist, respectful discourse and education about trans folks anywhere in my vicinity unless I do it. Which I probably will at least to some extent, if I feel super-brave that day. Also pissed off because the people I found out about this from went off into the ‘At least it’s not Thailand – you wouldn’t know whose cleavage you were looking at!’ shpiel. Misoxeny and transhatred, woo! Fun!

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Comments
  1. The Nerd says:

    If there is a god, one day I’ll wake up and this will all have just been a dream.

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