Now, there’s plenty about the stuff in this article (technology to ID online avatars) that worries me, but I’m neither tech-savvy nor feeling well enough to articulate most of it. However, there is one bit of it that I am going to tear a large hole in.
I notice that the main interviewee remarks that ‘Working out if [the avatar’s] controller is male or female has an obvious commercial benefit.’ What obvious commercial benefit? Oh yeah, so that an oversimplified binary view of humanity can be even more starkly entrenched. And how on earth can this stuff tell that anyway?
Tip – you cannot know a person’s gender (or the gender of a person’s online avatar) unless they tell you. There is no ‘male’ behaviour or ‘female’ behaviour, the binary system of sex/gender is far too simplistic and erases large sections of the population, the idea is a minefield when the fact that non-cis people exist is taken into consideration and this whole thing is gender essentialist pile of failure with the supposed ‘goal’ of further entrenching the kyriarchy and capitalism. Gendered ads should not be gendered; enforcing a strict division between ‘men’ and ‘women’ hurts everybody, binary or not. It enforces sexism, can easily contribute to cissexism and is binarist in its very nature.